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Thursday, November 21, 2013
Making of: Almond Apparel
Making of: Almond Apparel from Almond Surfboards on Vimeo.
Since Day 1 of Almond's fairly short history, (5 or 6 years) we have strived to design and make products that we deemed to be essential to our mostly surf-centric way of life. We have spent the first 5 years really emphasizing the surfboard, the most essential of all surf essentials. Along the way we have learned a ton, met a lot of talented people and set our sights on more product-variety. This past year we've decided to make a more intentional and direct effort in the soft-goods realm, to sit alongside the surfboards that we will always emphasize. We have spent the last year and a half developing, experimenting, re-developing and launching a small collection of subtly surf-inspired, wearable clothing. Here's a brief look into what that looks like for us. We're continuing to grow the line, refine fits, try new washes, etc... but we're thankful for the progress thus far, and increasingly excited with each new season.
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