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Tuesday, October 18, 2011

Ellis x Deus | Bikes x Boards by Matt Chojnacki

I felt a little uneasy when Deus poked their head into the surf industry a few years back...
It felt like it was about the money and branding, but what about the boards they were making?
Were they just retro rip offs to capitalise on a baby boomer market? But with Ellis Ericson & Thomas Bexon tapping into their Bali range of boards,i think it is just what they need: core surfers who can shape and surf.I am in no way associated to the company, but surprisingly to some people who think im a surf cynic, i do enjoy their enthusiasm and can understand their inspiration.
Check them out at Deus Bali.

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